A car is
often called "she," perhaps that's why in a new ad Fiat put painted
naked women in the the shape of a Fiat 500 Abarth Cabrio.
Fiat posted
behind-the-scenes video on YouTube that answers the big question: Just how did
a dozen female contortionists and acrobats do it? The segment has collected
hundreds of thousands of hits since it was posted July 8. (Apparently, women
and cars tend to draw a crowd.) Watch the video after the cut
AdWeek
points out that other advertisers have taken a similar approach. The trade
publication added that implying that a cool auto will net the buyer beautiful
naked women isn't new either.
"At
least they did it with far more style and art than slapping a woman on there
like a hood ornament," AdWeek wrote.
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